Have you ever tried writing a sales page to market your business, service or product?
How did it go?
Did you sail through it or did you stare at your screen for a good part of an hour before decided to write a headline, add an intro, list the features, provide buying/signing up/downloading details and were done with it?
It was the latter wasn’t it?
You may be a gifted freelance writer but when it comes to your own product or service, objectivity goes out the window. You get caught up in the ‘I can’t sing my own laurels!’ trap and end up writing a sales page that doesn’t convert well.
As a freelance writer, I’m always looking for ways to make the sales copywriting end of my business easier for me. So when I heard about Amy Harrison’s new ebook How To Get Your Sales Page DONE, I bought myself an advance copy and started reading. I knew before I’d completed chapter 2 that I had found a sales page writing gold mine.
Not only did this ebook have all the theories and basics explained, there were exercises,worksheets and sample sales letter to help me write my own sales page!
I immediately emailed Amy and requested an interview. She agreed, we got together on Skype, recorded an interview and here we are!
In the interview, I ask Amy to tell us
- The difference between sales copy and web copy
- How to easily turn product features into benefits
- What an ‘adorable flaw’ is and how it can convince people to buy and
- What freelancers writing their own copy need to focus on?
Listen to the 12 minute audio interview
[Click the play button to listen to the interview.]
Disclosure: This is my first audio interview and it shows! I talk too fast and at some places, it feels like I’m reading instead of talking – which I was since I wanted to be fully prepared and had written myself an entire script!
Please ignore any awkwardness in the recording and as always, don’t forget to get back to me with feedback 🙂
Launch Details of ‘How To Get Your Sales Page DONE’
If you’re interested in the ebook, you’ll be even more interested in the free stuff Amy is giving away before her big launch. (Psst, one of them is a free ebook)
Sign up for launch updates and grab them while you can.
I’m a proud affiliate of the ebook because I’ve done the exercises and worksheets and written sales copy with its help and the result was unbelievable. Not only did it NOT take me hours upon hours to write (I was done in 3 hours!), I had a very happy client who signed me up for more work!
Even if you don’t buy the book when it comes out, that’s a lot of free and invaluable information that will put you on the right track to writing effective sales pages.
So sign up for the launch (which is on February 23rd), get the freebies, be wowed by them, then buy the book and make writing sales pages a breeze for yourselves!
And now, on to even better stuff.
Amy has very generously allowed me to give away a copy of her Copywriting Phrasebook: 501 Shortcuts To Compelling Content.
To be in the running to get this excellent ebook, all you have to do is
- Like our facebook page (optional)
- Comment on this post to tell us you’ve done so and Include the link to your tweet.
A winner will be randomly selected on Wednesday at 12 noon.
Good luck every one!
Update: The give-away is now closed and the winner of the give-away is Abubakar Jamil! Congratulations Abubakar! I’ll be in touch shortly 🙂
A big thank you to everyone who participated and helped spread the word about it! You guys are awesome!